Your Organization Should Send An Email Like This One
An A+ Example of Clear Messaging
Nonprofit leader, if you ask three people what your organization does, how many different answers will you get?
Too many.
Even if the three people are your staff, board members, or donors, you’re likely to get three different answers.
That’s a problem, because people won't support or spread the word about something they can't understand. Your unclear messaging is likely getting in the way of your growth.
I was impressed with how The Farmlink Project recently addressed this issue.
They sent an email that said this:
“We asked a 5 year old, a 15 year old, and a 50 year old what Farmlink does.
The 5-year-old is still working on it. But here's the answer everyone else should know: Farmlink rescues surplus food that would otherwise be wasted and brings it directly to communities in need.
In doing so, we support farmers, protect the environment, and provide families with fresh, nutritious produce.”
They also included a link to this clever video.
It was brilliant.
Your organization’s impact depends on your ability to explain what you do in a way others can understand.
The only way you can do that is through clear messaging.
Because clarity creates connection.
After a decade as an in-house nonprofit marketer, Jordana Merkin founded Voice for Good to bring her insider knowledge and outsider perspective to help growing nonprofits like yours clarify their messaging to raise awareness and funds for their missions.
Her work with nonprofits includes messaging guides, communication strategy, and copywriting. (Learn more here!)
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