Nonprofit Messaging + Communications That Drive Growth, So You Can Successfully Raise Awareness and Funds
I see you, nonprofit leader.
Your passion for your mission is palpable, but you’re not seeing the growth you want for your organization because unclear messaging is holding you back. When your messaging is scattered or outdated, raising awareness and funds becomes an uphill battle.
Ready to stop confusing people and start connecting with them?
How We Work Together to Attract the Right People to Your Mission:
You know what you do, but that doesn’t mean it’s easy to communicate what it is and why it matters to others. Whether you want to grow your reach but your messaging isn’t landing with new people, or your work has evolved but your communications are still stuck in the past, you're hitting the same wall.
Effective communication starts with clear messaging strategy. That's why we begin with your strategic messaging guide—the foundation for all future communications. From there, we implement your messaging through the essential marketing and fundraising materials your organization needs to grow.
Sounds like something your organization needs?
“I had an incredibly positive experience working with Jordana. She took the time to deeply understand our organization and properly conveyed the nuanced messaging we needed. She asked the right questions and worked efficiently to help us successfully accomplish our goals. I would absolutely recommend Jordana and look forward to working with her on future projects.”
DR. REBECCA ELIASON
Founder,
Kfar
Strategic Messaging Guide:
The foundation for all marketing and fundraising communications
Your strategic messaging guide is an internal document that fuels external growth—it's the solid bedrock on which all strong communication is built. It addresses how to speak and write clearly about what you do, why it matters, and why the right people should care.
With 15+ years of nonprofit-specific experience, I understand donor psychology and how messaging needs to work for both awareness-raising and fundraising. Through a deep listening process, I'll create messaging that accurately reflects who you are as an organization, and where you’re headed.
Ready to start attracting the right people to your mission?
“When you are passionate about your cause, you want everyone to know all the details about your great work. But everyone doesn't need to know everything. Jordana was able to listen to what we do and from this develop clear messaging and articulate our values to reflect who we are now as an organization by working out what is important. We could never have done this without her."
LORNA RIDDLE
Executive Director,
The Mary Potter Foundation
Essential Marketing and Fundraising Materials
Bringing your messaging to life to raise awareness and funds for your organization
The messaging guide is the foundation for all marketing and fundraising communications. From there, we work together on implementing your new messaging through the specific materials such as website copy, email communications, and cases for support.
We can work together on a project basis or I can provide fractional strategic support and implementation of key projects on an ongoing basis.
Want to explore the right approach for your organization?
“Our partnership with Voice for Good has been nothing short of transformative for our marketing and fundraising communications. From Jordana's first conversations with us, she grasped essential qualities of our community, which she then captured and organized in a spot-on messaging guide. Together, we also upgraded our website, established a refreshed portfolio of publications, and learned to tell our story more effectively across the board. We also made a friend. Even as Jordana meets every high standard for professionalism, she also brings kindness, good humor, and generosity of spirit to all of our interactions. Partnering with her has been an unqualified pleasure and a highly productive one to boot.”
DAVID ZIMAND
Head of School,
Seattle Jewish Community School
FAQs
Here’s what I hear from nonprofit leaders like you:
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A strategic messaging guide is an internal document that fuels external growth—it’s the solid bedrock on which all strong communication is built. It addresses how to speak and write clearly about what you do, why it matters, and why the right people should care. Think of it as the foundation that makes everything else—from fundraising appeals to website copy to emails—so much easier and more successful.
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Maybe, but it’s hard to read the label from inside the jar. When you're deeply embedded in your organization, it's difficult to step back and see what's confusing or offputting to outsiders when it makes perfect sense to you. My outsider's perspective, combined with insider knowledge from 15+ years of nonprofit marketing and fundraising, brings you the clarity you need to align your messaging and fuel your growth.
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Absolutely. This is one of the most common concerns I hear, especially from organizations that have evolved over time. Together, we get clear on what really matters to you and your audiences so you can communicate your impact in a way that resonates. I help you cut through the complexity to focus on the messages that will actually move the right people to action.
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I’m here for you. Part of my process involves helping you discover where alignment exists and where it doesn't. Sometimes working through the messaging process together is exactly what teams need to get on the same page about who they are and where they're headed.
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The strategic messaging guide process typically takes 6-8 weeks from start to finish, including time for your team to complete the detailed pre-work questionnaire, our strategy calls, and revisions based on your feedback. I typically book a couple of months in advance.
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The messaging guide becomes the foundation for all marketing and fundraising communications. From there, we can work together on implementing your new messaging through website copy, email newsletters, cases for support, or other materials your organization needs. Many organizations find that having a strategic partner who deeply understands their messaging makes creating these materials much more effective and saves them significant time.
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They consistently mention three things: deep listening , strategic reasoning, and increased confidence. You can read more from the nonprofit leaders I've worked with on my testimonials page.
Ready to gain the clarity your organization needs to grow?
“I can't thank Jordana enough for helping us clarify not only what we do, but how we communicate about ourselves. It was invaluable not only to our marketing and style communication, but to our organizational strategy. I've already started implementing many of the approaches from the messaging guide and feel more confident in how I communicate about us, and see a difference in how people's eyes light up and their attention stays with us.”
CAITLIN BAILEY
Co-Director,
National Leadership Consortium on Developmental Disabilities