Clear Nonprofit Messaging + Communications
Is your nonprofit's messaging getting in the way of its growth?
I'll create your clear messaging guide and essential marketing and fundraising materials so you and your team can successfully raise awareness and funds for your mission.
Hi! I’m Jordana Merkin.
When Your Nonprofit's Messaging Is Holding You Back
If your nonprofit messaging feels unclear and inconsistent, you're in good company. Here's what I hear from nonprofit leaders like you:
"Our team members describe our work differently" — Board members, staff, and volunteers confuse supporters instead of engaging them
"People don't understand what we actually do" — Your messaging doesn't clearly communicate your impact or value and invite the right people to join you
"We're winging it with every communication" — You spend too much time starting from scratch instead of having a clear foundation to work from
"We've hit a wall with our messaging" — Your communications no longer reflect what you actually do or serve your goals
The result? Growth stagnates despite your incredible impact, and raising awareness and funds feels like an uphill battle.
The Strategic Messaging Framework That Drives Your Nonprofit's Growth
When we work together, here's how I transform scattered communications into strategic messaging that attracts the right people to your organization:
Clear Messaging Guide
The foundation for all of your organization's communications, this comprehensive guide equips you and your team with everything needed to speak and write about your mission, impact, and value consistently across every communication.
Essential Marketing and Fundraising Materials
Built directly on your messaging guide, I create both the strategy and copy for materials that consistently reinforce your core messaging. With expertise in nonprofit marketing and development, I craft materials with both awareness-raising and fundraising goals in mind, including website copy, email newsletters, and cases for support.
Messaging before materials—when everything works together, you can confidently and successfully attract and engage the right people while driving donations and support for your mission.
Ready to explore how this works for your organization?
"When you are passionate about your cause, you want everyone to know all the details about your great work. But everyone doesn't need to know everything. Jordana was able to listen to what we do and develop clear messaging that reflects who we are now as an organization."
Lorna Riddle, Executive Director,
The Mary Potter Foundation
Clear Messaging That Fuels Growth
"Working with Jordana was extremely worthwhile. She really listened to how we described our organization and used that information to create a very accurate messaging guide. We really felt that she had a reason behind every single suggestion she made. We feel empowered to incorporate the messaging guide into our content."
Rachel Secunda, Associate Director,
Ematai
"From Jordana's first conversations with us, she grasped essential qualities of our community and captured them in a spot-on messaging guide. With her guidance, we upgraded our website and learned to tell our story more effectively across the board."
David Zimand, Head of School,
Seattle Jewish Community School
What’s it like to work with Voice for Good?
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Feeling like your messaging is holding you back?
It's hard to read the label from inside the jar—let's explore how we can work together to create the clear messaging framework your nonprofit needs to see the growth you want.